Many management books talk about the importance of building trust with customers in order to succeed, but in the age of Covid, trust takes on new meaning. 

When businesses reopen, the behavior of customers will be critical to containing new outbreaks. Customers who keep a respectable distance, take care not to touch too many surfaces, and cover their mouths when they cough or sneeze will help reduce transmission of the virus. But those who stand too close, cough or sneeze too liberally, and neglect the need to keep common areas germ-free will contribute to its spread.

So what makes a person more likely to behave in a manner that protects public health?

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Originally published on Psychology Today (April 24, 2020)